Social media in financial services – a key channel to market
Social media has exploded over the last 10 years, with the emergence of Facebook, LinkedIn, Twitter, YouTube and others. What took the humble telephone 89 years to reach 150 million users, Facebook has achieved in just 5 years. Traditionally, social media channels have been used for social networking however corporate organisations have been adopting an increasingly large social media presence. Interestingly, the financial services sector appears to be a slow starter in this area with organisations appearing reluctant to use this constantly evolving channel as a means of interacting with customers.