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On the subject of Life sciences

Avaya and the pursuit of truly unified communications

On 21 March 2012 Chris Argent wrote on the subject of Consumer industries,Life sciences,Market commentary,Technology.

On March 15 Avaya announced its intention to purchase video conferencing company Radvision for $230m. The agreement is an attempt by Avaya to enhance its Aura unified communications (UC) platform with the inclusion of high-definition video conferencing products and the ability to connect to Apple and Google Android mobile devices.

Avaya President and CEO Kevin Kennedy said “With this acquisition we will seek to extend video conferencing to any device, anytime, anywhere, making it as easy as a phone call, seizing the opportunity to deliver a fully-integrated solution and architecture that we believe sets us apart from the competition.” The UC competition that Kevin refers to is Cisco who currently offer a full range of products in this area and Microsoft who have elected to fill the video conferencing gap through a strategic alliance with Polycom.

A previous Hudson & Yorke blog and insight of 14 March 2011 – Enabling operational effectiveness and enhanced collaboration – made the point that UC receives a lot of attention and press coverage but that all too often this is technology rather than business focused. This still seems to be the case one year on.

Our advice to multinational organisations is that UC is neither a product nor a technology but is a means of integrating multiple technologies (email, calendar, voice, knowledge management, video conferencing and collaboration workspaces to name a few) in an infrastructure agnostic manner. If correctly implemented the benefits available from increased operational effectiveness and enhanced collaboration are significant.

Enterprise-wide implementations can be hindered by the lack of a detailed strategy and business case or by a lack of interoperability among the different technologies and service providers. The Avaya acquisition will help organisations who have already implemented elements of the Aura platform to extend this to include video conferencing but complex UC deployments, based on Avaya or other platforms, should be supported by a robust business case and driven by a clear strategy, one that serves to underpin specific business and IT objectives.

Posted in Consumer industries, Life sciences, Market commentary, Technology | No comments »

Are we about to see an explosion of customer video conferencing on the High Street?

On 29 February 2012 Chris Argent wrote on the subject of Consumer industries,Life sciences,Technology.

High Street banks have explored the use of customer-facing video conferencing services for some time now and several banks in Canada, Turkey and the US are doing just this, primarily to expand the range of services offered within remote bank branches and enhance customer experience. As consumers the majority of us are used to socialising, banking and shopping in a virtual way, so why not discuss and buy complex financial products and services from a video agent.

If this approach works for banking then why not for other important parts of our lives like healthcare and legal services, or even advice on DIY and personal styling.

Swisscom recently announced t­hat it will provide video conferencing services and support for a pilot project that will allow patients to hold consultations with their doctor at 200 Swiss pharmacies using video conferencing. If patients are open to using this service and it improves the healthcare service delivered then this could be the first of many.

Advances in technology and the falling cost of network bandwidth means the opportunity to embrace video conferencing and develop innovative uses exists now more than ever before. Hudson & Yorke believe that this needs to be considered in a video conferencing strategy which includes customers and not just internal, employee focused services.

Posted in Consumer industries, Life sciences, Technology | No comments »

Collaboration – the key driver to changing the fortunes of pharmaceuticals companies

On 2 December 2011 Hudson & Yorke wrote on the subject of Life sciences.

Leaders in life sciences and pharmaceutical companies are under continued pressure to justify their investment in R&D as we are in a time of rising costs, drug failures and many major patents are expiring with few new drugs to replace them.

It is no secret that every big pharmaceutical company is struggling to transform R&D in the wake of this infamous patent cliff and the accompanying pipeline problems. But how have they been faring? As a new report by Deloitte and Thomson Reuters suggests – not so well. Of a dozen big companies analysed (Pfizer, Roche, Novartis, Sanofi, Amgen, GlaxoSmithKline, Johnson & Johnson, AstraZeneca, Merck, Eli Lilly, Bristol-Myers Squibb and Takeda), 10 showed a decline of nearly 29% in their internal rate of return on R&D.

Specifically, the internal rate of return on R&D fell to 8.4% this year from 11.8% in 2010. Meanwhile, the average cost of successfully bringing a drug to market rose by more than 25%, from $830 million in 2010 to $1.05 billion in 2011, although there was a wide variation among companies, ranging from $439 million to $2.5 billion.  Also the average of late-stage compounds in development fell as the cost of developing each compound rose, on average, by 25%.

On a more positive note the report also found that costs unrelated to R&D declined in 10 of the 12 companies, and nearly two-thirds succeeded in realising more value from product commercialisation than had been lost from late stage product failures.

With these facts pharmaceutical companies must do everything they can to accelerate research, whilst at the same time ensuring that the decision to stop the development of unsuccessful compounds is made earlier, to improve confidence and enhance cost-effective decision-making.  R&D applications need to be compatible to allow automation and data on pre-clinical studies and clinical trials to be shared more effectively between the lab and the clinic and equally between organisations.  IT solutions that deliver effective knowledge sharing, reducing delays and cost are required.

Surely the pharmaceutical sector must do more to work together and share the science behind failed compounds to improve success rates and bring down the cost of developing new drugs.  Their success depends on connecting people together at the right time to speed up decision making and avoid time and money spent on development of compounds found ineffective in previous studies.

Successful collaboration can achieve this.

Posted in Life sciences | No comments »

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